MARKETING GROUP
Digital Marketing Agency - From 5M/Year to 20M/Year
PROFITABILITY - OPERATIONAL GROWTH - ACQUISITIONS
Opulentia Capital took a minority investment position was taken in a leading brand marketing agency with major clients in the consumer products and drinks industry.
Pre-Investment Key Facts
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Pre-Investment, the company was making 5M/Year in annual revenue.
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Key Blue Chip companies as clients
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The agency was looking at different alternatives to grow the business & take it to the next level.
Key Initiatives
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Implemented our Operational & Financial Engineering Playbook to increase profitability of the company.
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Implemented an acquisitive growth strategy for add-on acquisitions to the firm.
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Engineered cross-selling activities through partnerships & JV agreements.
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Implemented a marketing efforts to close more contracts.
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Advisory for back-office financial & commercial efficiencies.
Results
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With the implementation of the acquisitive growth strategy, a majority stake was bought in another Digital Marketing Agency & Media Buying Business & added 5M/year in additional revenue to the firm.
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Added diversified client revenue base with clients.
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Cross-selling synergies and activities where expedited and closed a contract worth 600k with another large blue-chip client.
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2 More Marketing Agencies where acquired in the space.10M/Year in additional revenue was generated through the 2 acquisitions &
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implemented cross-selling activities & synergies within the companies.
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Company went from an initial 5M/Year revenue business, and is currently a 20M/Year revenue business with more financial stability, broader client base & larger service offering.
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On Exit, the shareholding valuation of the company at 20M/Year will naturally be higher as opposed to its initial valuation at 5M/year.